What is it about this guy Stylust Beats I like so much? The first time I saw him perform was at about approximately hour 27 of the 64 hours of music at the Grand Sierra’s Great Depresssurization Chamber in Reno after Burning Man. Every time since then Stylust Beats (aka Geoff Reich) has been consistently one of the more fun acts to dance to.
Fat basslines, fun mash-ups and remixes, talented djing, funky beats and some serious kicks have allowed Stylust to collect fans without being a flash-in-the-pan “EDM hype” act. His growth and talent has brought attention of world-renowned producers (his collaboration with Bassnectar for Bassnectar’s NVSB Remix album hit over half million plays) as well as acclaimed press outlets.
“My goal is to make timeless bass music: I try to make every track an epic melodic adventure through many different genres,” says Reich in a recent interview for MusicYouNeed.net. It’s a ride that’s apparent when you listen to his Grassroots-California-sponsored release, “The Pocket Tape.” Purple beats, hyphy, trap, hip hop and just the right amount of filthy dubstep takes the listener on perfectly-mapped road-trip criss-crossing genres. The next beat is always up in the air, and I find myself exclaiming “NICE!” frequently when a mash-up, remix or sample gets brought in.
Blending classic turntablism with cutting edge tech prowess, Geoff has been touring as Stylust Beats since 2008. Inspired by his older brother who was in a band, Stylust Beats began testing his musical mettle on turntables in 1998. His imaginative spins of counter-intuitive genres were new territory back then, and he quickly gained fame as a fearless, party-rocking DJ reinventing the game. Within a couple of years, he took on the daunting challenge of producing and managing his own recording house, All-In Studios, which he ran successfully for ten years. This was the laboratory within which Reich evolved from bass DJ to mad scientist, cutting his own brand of sonic mixology and perfecting his craft as prime-time producer.
What I love about Stylust Beats is clearly even though his work ethic is insane and his productions top-notch, his music is still fun, approachable, and funky. This is something I’ve noticed with people who come from the hip hop genre: your purpose is to lay down jams to dance. With Stylust Beats, he not only excels it this, but does so without pretentiousness and is a killer Dj too.
You can catch Stylust Beats at Art Haus Cinema on December 6th, 2014. 9:30pm, 21+.