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An Interview with poster artist Scotty Roller // Rock City Posters

March 5, 2015
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We are poster nerds. This started back in the 80’s when we plastered our rooms in Sisters of Mercy, Metallica, Ramones, Jane’s Addiction posters and the front of CD cases when they came in the large cardboard boxes. Seeing the first 1960’s San Francisco poster art really drew us in to the art and magic of not only the posters to market an event, but the commemorative posters as well. Watching the commemorative poster scene explode even more, where sometimes a band would make posters for just a pinnacle show, now they are making them for every show. We took it upon ourselves to create posters for the “big” shows we brought to Reno back in the day, which basically were Bassnectar, The Glitch Mob and The Bounce, but also did posters for lowRIDERz and the infamous show of NastyNasty, Katey Red and BLVD.

Imagine how stoked we were, when driving through Midtown, we saw a new store called Rock City Posters. Opened by Scotty Roller, of Scotty Roller Designs, the shop sits right between the Chocolate Walrus and Sierra Nevada Chocolate. Go visit! The store is really awesome, with a huge variety of posters from around the world, new and vintage, plus t-shirts and other swag. Plus you can have posters sent out to be framed there, as well as they may purchase a print you have around the house.

If you are into posters, sit down and enjoy this interview with Scotty Roller. It’s kind of long, BUT WELL WORTH IT.

FB: State your name and where you are from.

SR: Scotty Roller. I’m from Anaheim, California.

FB: How did you end up in Reno? When do you move here?

SR: My wife and I moved here in 1996. We were going to move somewhere out of Anaheim but weren’t sure where. She had an interview for a teaching position here, she sent me a postcard of downtown during Hot August Nights with the neon on the casinos, the hot rods and the whole bit. I started packing sight unseen. Before she went on that interview I didn’t even know Reno existed. In fact, no one I told where I was moving knew where it was either. My whole day-to-day life was in Orange County and, on occasion, in L.A. for a show or something. No one in Southern California ever leaves the immediate area.  Since then, I’ve been all across the entire U.S. multiple times, Europe repeatedly and can’t wait to see the rest of the world. Moving here kick-started my travel itch of wanting to experience other countries and places I would’ve never been able to see.
I still have a strong love for Anaheim and visit quite a bit during the year, but I also like living in Reno too. There’s a lot of great things being here has afforded me and not to mention the small things like not sitting in traffic or struggling for parking. I love Reno for what it is.

saddle tramps roller
Saddle Tramps • by Scotty Roller

FB: How did you get into the poster art world and making posters?

SR: The first posters I made were actually ink drawn punk rock keg party fliers for some friends in high school. Every Friday there was a raging party that these guys wanted a flier done for and being in Orange County, our local bands were Social Distortion, The Vandals, T.S.O.L., Doggystyle, Cadillac Tramps, China White, Insted, Agent Orange and on and on so they were always on these fliers for these parties. I’d get paid once in a while $20 or some skateboard parts or something really minimal but it wasn’t about the money at all then. It was way more fun drawing these fliers in class as opposed to doing what I should have been doing.

I made all the posters for my band, The Saddle Tramps years later, and would do posters for other bands as well but I really got my chops doing 2-3 posters a week for the Tramps in early 2000’s when we were touring constantly. Later when the economy tanked and all the graphic artists in town were tripping over each other to get the big corporate clients and jobs, I realized I had an address book full of band’s numbers that I’d met over the years and so I started reaching out to them saying, “Hey let’s make a poster for your show”. I started one at a time, and then the hustle was back on just like it was in the 80’s and early 90’s for me. Finding out how to reach these band’s managers and decision makers, getting permission to do them, and then the hard part…..getting paid. Once I did enough of them the bands started commissioning me and it sort of took off.

After all that, you’ve got to get involved in the poster community as an artist. This is by participating in Flatstocks, API events, and hopefully the other artists accept what you’re contributing and bringing to the table. If you’re not bringing anything to the party so to speak, they won’t run you out of town but they won’t make it easy for you. I’ve seen some artists try and get into this, and they just flop and fail miserably. As a poster artist, you not only have to have your art game on, you’ve got to be able to print (even if you’re having someone else print your stuff, you still have to know how to do it, and have done enough of it), and the biggest thing is you have to be a good enough hustler to get on the phone with the managers of these bands and get approved and hired to do this work. You can’t just make a gig poster because you feel like it, especially if it’s being sold. The minute a poster is exchanged for money it becomes a piece of merchandise, and if you don’t have the approval or the permission to have done that poster, you just made bootlegged merch and that damages bands, venues and all involved. There’s rules to this shit. Rules and ethics that have to be followed and played by.

FB: Any educational background in art?

SR: I took an art class in high school my senior year. More because of a girl that I was trying to get with than anything. I went out with her once and couldn’t stand her so the whole thing backfired. I tried to take two different art classes at Fullerton Junior College and dropped out of both. I hated them. I did manage to meet my wife there though so it wasn’t all that bad. Haha!!!

If given the opportunity again, I’d have pulled my head out of my ass and gone to Art Institute or Cal Arts and done it properly. I always wanted to work at Disney Animation Studios, and then Pixar came along and thought that would be the ultimate. I know plenty of people who could have been the connection I needed to get in there but they all said without a proper degree and training from those schools, they won’t even take your call or portfolio. And it’s true. I submitted my portfolio and resume repeatedly. Go to school kids! DON’T do it the way I did.

rock city roller
Rock City Posters • 1286 S Virginia St

FB: How did the Rock City Posters concept happen? It’s an awesome store.

SR: Two defining moments. Two years ago in Hamburg at a Flatstock another poster artist friend of mine (who does great work) was bummed out and said, “How are you selling so much already and you’re not even set up? I haven’t sold anything.” The answer in my mind was pretty cut and dry especially since I have been the guy that doesn’t sell anything before. Art is subjective. You’re not doing anything right or wrong, it’s just a matter of people’s taste. But then the first “A-Ha” moment came to me where I thought, what If I wasn’t selling anything but the other 39 artists are. If I was getting a piece of the action from all of these artists I would be making something and not nothing. I need an outlet to sell my posters, and posters from other artists.

The second moment that really made my mind up was an invitational poster show in Dresden called Colored Gigs that my friend Lars Krause puts on. It’s in a venue called Scheune and it is all black inside, unfinished concrete floors, a stage at one end that bands were playing on, a DJ at the opposite end playing records between bands and all while this is going on, we had hung our posters from the ceiling like drapes and people were walking the aisles looking and buying posters while music played. It was incredible. I knew I had to bottle that feeling and experience and bring it home. We had nothing like that anywhere.

Since I’ve opened Lars and countless poster artists and studios have rallied behind me and championed my efforts. It does wonders for all of us. It brings their art to a place that has never seen their work, they make some money, I make money and on top of it all, it’s all done in a proper environment. I know it’s been done right even in it’s infancy because tourists and visitors come in and take their photos next to the door, the stage, the sofas. It’s crazy. They buy the posters, the t-shirts and post their stuff online and most importantly they leave with a smile on their face and happy and a lot of times it was their first introduction to gig posters at all. It makes me feel good that my passion for it can cross all demographic lines and make people happy.

Poster from Cargo's St Paul and The Broken Bones show • By Scotty Roller
Poster from Cargo’s St Paul and The Broken Bones show

FB: What do you look for in posters to sell? School us on the art of poster making and the business behind collecting them.

SR: There’s a huge science to it and we could be here for days talking about it, but in a nutshell here’s the theory behind the posters we buy: 1) Is it real? We buy directly from the artists as often as possible to ensure that. When we consign a collection from someone we are looking to make sure it’s the real deal. If there is a poster in question or in doubt about where it came from, or who made it we decline it. We do what we can to shut down and stop poster counterfeiting. Same thing with the vintage stuff. We’re looking at how it was printed, what it is, which there are several resources we use to authenticate that stuff. 2) In Reno, people buy posters based on the band almost 95% of the time. Seldom are they buying the poster based on the artist or subject matter. So that’s a huge deciding factor. I need posters that I can sell within 3 months. If I think I can move them in that time frame they’re a good investment for me. If I think for a second it’s questionable about moving in that time frame, I’ll pass on it.

As a poster collector……buy the ones you like. Plain and simple. It’s art. Art is supposed to make you happy and feel good when you look at it. If a poster does that for you, then get it. I personally don’t collect posters any more but when I am buying one for my personal collection it is of a show that I was at, or it’s a historically rare and important poster that’s almost impossible to get your hands on.

Poster for Umphrey's McGee by Scotty Roller
Poster for Umphrey’s McGee by Scotty Roller

FB: What are some of the “Holy Grails” of posters? Rare ones people are seeking out.

SR: The most sought after and highly valuable posters are without question the 60’s Bill Graham posters. Mint condition first printings are what people want and some can fetch as much as a new car. The 1966 Beatles poster from their show at Candlestick Park in San Francisco has brought as much as $57,000. We have a signed and numbered mint second printing of that poster. There were 48 made and we have number 14.  We also have a flier from Nirvana’s show in April of 1991 at The OK Hotel in Seattle where they played “Smells Like Teen Spirit” for the first time. We got that from a friend who was at that show and took the flier from the venue. We’ve got an autographed Ramones flier from 1980 from a show in San Francisco with The Plastics, I’ve got a portrait snapshot of Sammy Davis Jr. with a handbill from the show where the photo was taken backstage in 1964 at The Riviera in Las Vegas. We’ve got scores of vintage Rolling Stones posters, The Clash, Iron Maiden, Cream, 90’s era Fillmore posters from bands like Red Hot Chili Peppers, we’ve got older first wave screen printed posters from artists like Marco Almera, Tara McPherson, Frank Kozik, Jermaine Rogers, etc.

I own a snapshot of poster artist Rick Griffin drawing the Jimi Hendrix poster with the flying eyeball. I got the photo from the photographer who took it in 1967. It’s an original unpublished snapshot. I’m trying to get the first printing of that poster that he was drawing so that I can frame them and hang them side by side. Unfortunately, finding that poster is like getting your hands on an artifact from the Titanic, and when it does come up it sells for around $15,000. It’s all about the chase and the hunt to get one. We have a few rare posters like that. One is going to auction at Christie’s in London in March. That is a Thirteenth Floor Elevators poster from 1966.

On the press • Earls of Leicester • By Scotty Roller
Hot off the press

FB: Who are your favorite poster artists?

SR: My favorite posters are from Hatch Show Prints in Nashville and Globe Poster Company. Globe did all the soul revue posters in the 50’s and 60’s for The Apollo Theater and the like. They used neon inks, halftone photos and they were true wild vibrant graphics that sold excitement. They were the polar opposite of understated posters like you see today. They were advertising pieces that subsequently were an unintentional art style. I love Hatch Show Prints because they have a distinct style, the type blocks were all hand cut, and their posters are hand done but simple, recognizable and they never changed.

FB: What do you see as the biggest failure people have in designing posters?

SR: The biggest failure I see is that people get so wrapped up in the design that they forget what it is. A gig poster is a piece of advertising that should look so cool that it makes you want to go to that show, and when you get there should make you want to buy that poster. A gig poster is a catchy hook to a song. If you remember that poster it worked. If you can’t remember it, it missed the mark.

buzzcocks roller
Buzzcocks • Detroit • By Scotty Roller

FB: What advice can you give aspiring visual artists in the concert poster world?

SR: My advice is this, and it can be transposed for any career. Even if you’re a mechanic or a bus driver: Don’t do it for the money or to get into the shows for free. Do it because it’s your one true passion in life. If it’s truly the one thing you feel that you were put here to do, then go for it. Draw every day. Even if you’re using a computer to make them, you have to know how to draw by hand. If you don’t, you’re not gonna last very long or go very far. Learn how to hand letter. Become a tracing pro. You’re gonna need it. Learn how to use a brush to ink. Once you’ve got this down, get your computer stuff together. The last thing, don’t use pre-distressed fonts. Distress them yourself.

The last big thing is, find your style. Even if you like to design in different styles, make it so people know you did it. And when other know-so-much designers start criticizing, discounting your work or passing you off as a hack make sure they see your middle finger and hear you clearly when you tell them to piss off. Just like Andy Warhol said, “Art is what you can get away with” and Shepard Fairey said it even better, “People like to talk shit but it’s usually to justify their own apathy.”

FB: Any particular fanboy moment where you say “I can’t believe I am making a poster for this artist?”

SR: I’ve been very fortunate in my life through playing in bands and making posters that a lot of people who I looked up to over the years have become friends, acquaintances and clients. I never get star-struck over doing posters for a band. I’ve done posters for some big artists who I have really admired and they have been super cool. They’re just like you and I. I have done a poster for one artist who I looked up to and he was so schizophrenic I squashed the deal. Another artist I did a poster for gave me more grief than I could ever express and it only made me respect him more because he was that way when no one was looking. It wasn’t a put-on. Every one else has been insanely nice and easy to work with for the most part.  I’d imagine if I got a chance to do a poster for Chuck Berry and he wasn’t a complete dick I’d probably be a little giddy.

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Meet Cisco Flores • GM of Knitting Factory Reno

February 26, 2015
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If you’ve been to the Knit over the last couple years, you’d probably recognize Cisco Flores. He’s the one making sure the bars are rocking, the managers and artists are settled and happy, the lines are moving outside, etc. The task of being the General Manager of one of Reno’s best live music venues means Cisco never rests. He’s there early and leaves late. We’ve been able to get to know Cisco over the years and have loved working with him, so we thought we’d shine a little light on one of the people who makes things happen in Reno/Tahoe.

 

FB: State your name and where you are from?

CF: Cisco Flores – I’m from Solana Beach California

FB: How did you get into the music business? Any standout shows or experiences in your past that made you want to go into music?

CF:  I got into the music business doing security at the Del Mar Fairgrounds for their summer concerts.

My best experience at a show was at the Knitting Factory Hollywood when The Blind Boys Alabama were playing . Out of nowhere I get a call from Prince’s driver/ security guard that he was pulling up and was bringing in Prince through the loading dock. At first I was “okay someone is playing a joke on me.” But sure enough I went out to meet Prince and his security guard.

I walked them down to the green room and got him a drink.  Before I knew it, Prince was onstage playing and singing along with the Blind Boys of Alabama. Everyone got a special performance by Prince that night.

cisco and dog

 

FB: What advice can you give to someone who is interested in working in a music venue? Where/how can they start?

CF: If you are really interested in working in a music venue, apply for an entry level job so you can learn by experience. You can also intern for a semester. Last year, I had a sophomore from high school intern for a semester. I can tell you he had a great time and had a good learning experience.  You can also start going to school to be an LD (lighting director) or FOH (front of house…aka soundguy).

FB: Anything you have learned about the Reno music scene?

CF: I have learned that people in Reno really like their EDM and country  music.

FB: How was your transition to Reno? Do you like it here? What do you like about it?

CF: My transition to Reno was good. It was a different pace than LA .  Yes, I do like living in Reno. I have met a lot of good people in this town that I worked with. I like the outdoors and riding my bike to Virginia City and up to the lake.

FB: What’s your day like?

CF: My day is pretty busy with meetings, answering phones and questions about upcoming shows. Along with working with new artists and promoters in town.

 

Cisco with Gary Pike, ex GM of Reno Knit, now in Boise.
Cisco with Gary, ex GM of Reno Knit, now in Boise.

 

FB: Tell us about something insane/gross/terrible that happened to you on the job?

CF: Nothing comes to mind.

FB: What advice can you give to local bands and performers?

CF: Keep doing what you are doing and you will be noticed by your fans. Hard work does pay off in the long run.

FB: Anything else you’d like to add?

CF: Yes I’m very happy to be working for such a great company that supports up-and-coming local and national artists

 

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You need this album. Nadastrom releases debut full length album

February 24, 2015
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Nothing pleases me more than to hear an act challenge themselves and their audience. For me, telltale sign that an artist is truly an artist, and not a flash-in-the-pan flavor-of-the-month striving to fit into the latest musical fad, is that an album will contain at least a song I sincerely don’t like. Normally an album such as this will stand the test of time, and that song I disliked becomes my favorite in a couple (or ten) years. This exemplifies Nadastrom’s debut new full-length LP.

nadastrom album art

I met Dave Nada originally at The Bounce in 2011. Moombahton was a brand-new genre that hadn’t even really hit yet (obvious as his stage was unfortunately pretty empty), but the set was amazing and we had him out a few more times with his collaborator Matt Nordstrom, which they appropriately call Nadastrom. Their next time through we added Sabo into the mix for a Moombahton Massive but that turned into one of the slickest, most well-mixed house sets I’ve ever witnessed.

Then, it all changed at the Bounce. Under a full solstice moon and under constant threat of being rained out, Nadastrom threw down the “game changer” set. Starting their first track I could tell something was different. It sounded like a brand new sound system had been erected for them their tracks were so clean. Kicking off at 85 BPM the guys schooled the beach stage on a 90-minute ride of genre-bending tracks, perfect production and some of the slickest mixing of the entire weekend. Mind truly blown.

And now, we have their first ever full-length record. While about ¾ of the album is house or some “Nadastromification” of house, there are tracks that you find yourself scratching your head saying, “I don’t even know what genre this is.” Be sure you listen to this with the best speakers possible in the highest bit-rate you can find. It’s worth it as the basslines and synths are no joke. Plus, it’s clear from the flow of the record Nadastrom means for us to listen to this from beginning to end.

Favorite tracks are the mind-bender “Hide the Advisement,” “Fallen Down,” the Bjørk-esque “Phantom Eyes” ft RYAT, and the closing tracks of “In the Air Pt 1” featuring Jesse Boykins III > Medium Redeye > “In the Air Pt II” featuring Jesse Boykins III.

Nadastrom has cemented themselves into the “musician’s musician” category with this new record. We couldn’t be more happy with music right now. BUY THIS ALBUM and play it on a proper system.

iTunes: itunes.apple.com/us/album/nadastrom/id967558446

Bandcamp: fofmusic.bandcamp.com/album/nadastrom-lp

Beatport: pro.beatport.com/release/nadastrom/1458805

For shows/tours: http://nadastrom.com/

Nadastrom Facebook

Nadastrom soundcloud
 

(SIDE NOTE: Not sure why this track “Shelly” got cut, but it was part of their “Fallen Down” EP and one of our faves

 

 

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“Fresh air, a breath of it G Jones is.”

February 13, 2015
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Yoda would say “fresh air, a breath of it G Jones is.” With the onslaught and saturization of big room EDM “culture” these days, it’s great to experience a fresh, original and ego-free sound emerge from the West Coast. Liberated from the constraints of a specific bass genre and nerdy enough to appease the haters out there, G Jones has built a solid career based on music. Solid. Fucking. Music. No gimmicks, hype, bought likes or followers, this Jedi’s beats are fresh, his bass lines are enveloping, his kicks knocks and the best part is his music stays psychedelic while giving the feel like of watching a live experiment onstage.

G Jones Promo Photo

 

His homebase of Santa Cruz is symbolic of his sound. It’s a city full of juxtaposition: where the land meets the water, fog and sunshine, hot and cold, wealthy and poor, rednecks and tree-huggers. No surprise that Bassncectar also emerged from this location, an artist also known for his balance of heavy and beautiful (his last album called Noise Vs Beauty). Also no surprise he has been dropping G Jones tracks for years, tapped him to remix his “Don’t Hate the 808” and selected him to open his last NYE360º show in Nashville with Tipper.

But we’ll just let the music speak for itself…listen to this mixtape.

Reno and Tahoe are getting two special nights of G Jones February 18th and 19th, respectively. We wouldn’t be surprised if G Jones outgrows these venues by the time 2016 rolls around. He is one artist that we can say 100% deserves it.

Opening both nights are two extremely talented up and comers: Oakland’s SAYER and Truckee’s CharlestheFirst. PRSN will make a rare area appearance, closing out Reno’s show and playing the free Crystal Bay afterparty in the Red Room with DJ Professor Stone from Fresno.

THE RECIPE (RENO)
EVENT: G Jones, Sayer, CharlestheFirst, PRSN
LOCATION: 1Up
AGES: 21+
TIMES: Doors and music begin at 9pm
FACEBOOK INVITE: http://on.fb.me/1CXHj5p
TICKETS: $10adv/$15door available at www.futurestrange.com, The Melting Pot World Emporium or 1Up during business hours.

 

THE RECIPE (TAHOE)
EVENT: G Jones, Sayer, CharlestheFirst
LOCATION: Crown Room, Crystal Bay Club Casino
AGES: 21+
TIMES: Doors and music begin at 9pm
FACEBOOK INVITE: http://on.fb.me/1vmeWWE
TICKETS: $10adv/$15door available at www.crystalbayclubcasino.com or the cashier cage
AFTERPARTY: Free afterparty featuring PRSN and Professor Stone in the Red Room

 

Gjones_11x17-18_WEB

Gjones_11x17-19_WEB

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CIRCLE GETS THE RENO SQUARE – ONLY SIX SHOWS LEFT

February 2, 2015
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I can’t think of anyone who hasn’t liked game shows. It seems even if you don’t watch them now, there is a nostalgic part of everyone attracted to them. Being home sick from school and watching Card Sharks, $10,000 Pyramid or the Grand Poobah of morning game shows, The Price is Right. The kitchy set design, the music, the prizes and the host all combine a magical wonderland where anything is possible. A common person can get on, perform with or compete against “celebrities” and walk away with “a mountain of cash and prizes.”

Since then I’ve literally had three friends win The Price is Right (one had an article written about her experience in The Onion’s A/V Club), and you also don’t have to even watch them at home anymore: there is a way more entertaining and interactive (and R-rated) options. If you are at a festival, make sure you check the schedule for Psychedelic Friendship Bingo. If you are in Reno/Tahoe in the month of February, don’t miss The Game Show Show at Good Luck MacBeth Theater.

Amanda Alvey and team ate Hotshot The Robot in The Money Pyramid
Amanda Alvey and teammate Hotshot The Robot in The Money Pyramid

The original ” Game Show Show” debuted as part of Good Luck Macbeth Theatre Company’s 2014 Season. Fresh Bakin’, as well as other area groups such as Brüka Theater, Wilks Broadcasting, Creme Restaurant, Planned Parenthood, participated as contestants in a “Family Feud” parody with Hotshot the Robot on their team to a sold-out crowd. Now in 2015, The Game Show Show returns with a new spin on classic game shows they’ve named “Reno Squares” and “The Money Pyramid.” money pyramid

The Game Show Show, created, co-produced, and hosted by Jessica Levity of Homeslice Productions, stars Reno’s hilarious comedy troupe, The Utility Players, alongside a variety of other talented Reno celebrities, “celebrities,” theater personalities, and characters-in-general. “Game shows are a great opportunity to share the stage with a multitude of people in this town who can make me laugh until it hurts,” shares Levity. “As soon as I released our “Now Casting” campaign, I received an onslaught of emails from local talent hoping to be featured as center square in Reno Squares, or as a contestant battling for silly prizes.”

Last year I laughed so hard I almost peed onstage. Seriously. And with last year’s run breaking the record for attendance at Good Luck MacBeth, they are anticipating this as another capacity run of shows, especially with the “Reno Squares” element. Everyone was connected to Hollywood Squares, the place where washed up actors, comedians, athletes, and random popular personalities ended up when the offers stopped coming in. Being R-rated and in Reno, (except for the one kid’s show), we can only imagine how dark this may go.

This show, though mostly improvised, is penned by The Utility Players, with direction by Levity.  “You know you’ve reached comedic gold when we can’t make it through a writing session without crying from laughter,” reveals Levity. Levity has received a lot of inspiration from the fantastic set designed by New York natives, Gabe and Lenora Graham. “The overall goal of the entire production, from the set to the cast to the prizes, is to remind the community how important it is to play, just for fun,” she says. And you don’t have to stay home from school or work…nor sit through LifeAlert and Palmolive commercials.

THE RECIPE:

EVENT:  The Game Show Show

CAST: SEE BELOW

TIMES: All shows begin at 7:30pm unless otherwise noted

DATES: Feb  19, 20, 21, 27, 28; February 22nd is our 2pm matinee(The Kids Show – RATED PG-13)

TICKETS: $15 in advance, $18 at the door. Tickets are available on Brown Paper Tickets as well as at the Never Ender (119 Thoma St.)

LOCATION: Good Luck MacBeth Theater • 713 S Virginia St.

EVENT LINK:   http://on.fb.me/1yyZWrz

CAST

2/19
Ian Sorensen (Utility Players)
Chris Daniels (Utility Players)
Shane Tolomeo (Utility Players)
Joe Garton (Utility Players)
Amanda Alvey (Utility Players)
Emily Skyle (Utility Players)
Taryn Gomez (Utility Players)
Jenny PezdeSpencer (Celebrity Guest)
Ed Adkins (Celebrity Guest)
Josh & Kerri E. (Contestants)

2/20 (The gay episode)
Ian Sorensen (Utility Players)
Chris Daniels (Utility Players)
Shane Tolomeo (Utility Players)
Joe Garton (Utility Players)
Amanda Alvey (Utility Players)
Haysteev Cannüdumeafaevor (Celebrity Guest)
The Novelists (Celebrity Guests)
Vonnie & Meredith (Contestants)

2/21
Ian Sorensen (Utility Players)
Chris Daniels (Utility Players)
Shane Tolomeo (Utility Players)
Amanda Alvey (Utility Players)
Emily Skyle (Utility Players)
Taryn Gomez (Utility Players)
Greg Klino (Utility Players)
Jenny PezdeSpencer (Celebrity Guest)
Ed Adkins  (Celebrity Guest)
Vaude Villain (Contestants)

2/22 (kids show)

Ian Sorensen (Utility Players)
Chris Daniels (Utility Players)
Shane Tolomeo (Utility Players)
Joe Garton (Utility Players)
Amanda Alvey (Utility Players)
Stacy Johnson (Utility Players)
Taryn Gomez (Utility Players)
Kiwi Smith (Celebrity Guest)
Paige Adkins (Celebrity Guest)
Logan Strand (Celebrity Guest)
Michael Carter (Celebrity Guest)
Sam & Katie (Contestants)
  

2/27
Ian Sorensen (Utility Players)
Chris Daniels (Utility Players)
Amanda Alvey (Utility Players)
Stacy Johnson (Utility Players)
Bike Joe  (Celebrity Guest)
Bruka Theatre  (Celebrity Guests)
Bruka Theatre (Contestants)
2/28
Ian Sorensen (Utility Players)
Chris Daniels (Utility Players)
Shane Tolomeo (Utility Players)
Amanda Alvey (Utility Players)
Emily Skyle (Utility Players)
The Novelists  (Celebrity Guests) 
Lenora and Gabe (Contestants)

 

Game show show

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Now You Need To Know….Reno Tahoe Tonight Celebrates Six Years

January 29, 2015
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If you haven’t ever picked up a Reno Tahoe Tonight, you need to get out more. Every month for the last six years Oliver X and company have covered so many different people, places and things in the Reno/Tahoe cultural landscape it’s almost amazing there is still things fill the vibrant zine. That is the beauty of this area though, so much change and growth happening in Reno/Tahoe that the content spring will never run dry. We’ve seen RTT start from their first episode and blossom into the impressive spread it is today. One of the things that we love about RTT is it features art as well as covers it. From the covers to the spreads in the pages, it’s always on point. This is just one reason they’ve had the continued success and lasted all these years.  On February 6th they are celebrating their sixth anniversary in the Terrace Lounge at the Peppermill and we thought, “there are probably a lot of people who don’t the man behind RTT or know it’s history, let’s reach out to Oliver and interview HIM for a change.”

 

FB: We met originally when you worked for Reno Passport, what you could almost call the predecessor to RTT.  Was their a reason you decided to branch off to do RTT?

OX: I remember meeting you at Se7en Teahouse on Arlington one early evening when I was just starting with Reno Passport. Steve White introduced us. Loved your energy and wit.

My experiences with Reno Passport were awesome in so many ways. I truly appreciate Reno Passport Editor-Publisher Steve White, who quite literally took me into his condo and into his life, while offering me a place in his publication as a feature writer. His generosity was unmatched, and through that publication, I got a look at Reno’s counter culture close up.

From Steve’s condo, all the social media, sales, content development and day-to-day workings of the publication happened. It was an electric and very creative time in my life. The energy being created by that original collaborative team was something I will always remember. I am extremely grateful to both Baldo Bobadilla and Steve White for recognizing that I had a “writerly” voice that could contribute to the success of their business.

I started working with them in March of ’08, but by November of that year, the zine’s culture had changed. I had conflict with one of their key employees and things went downhill from there. I tried to move up from being a content producer, to Art Director, Copy Editor or even Associate Editor, but there was no room to accommodate those ambitions and I was rebuffed.

Oliver X
Oliver X

The death bell for my involvement in Reno Passport finally sounded when this employee kicked me off the Reno Passport Report (a weekly Wednesday program on KRZQ that focused on local entertainment) which I helped pitch and co-produce. I made the difficult decision to move out of the “HQ” as we called it, and gave my letter of resignation in early December of that year. Steve and Baldo had been great people up to that point, and it was an unfortunate situation for all involved.

Since I had no non-compete agreement or radius clause in place with Reno Passport, I decided to pursue my own publication. 60 days after leaving, I launched Reno Tahoe Tonight as a 16-page, free independent monthly publication. We will soon celebrate our 6th year anniversary on February 6th at The Peppermill, and we couldn’t be happier with the way this community has embraced us.

FB: Besides your appearance on Reno Public Access’s top viewed show, Hotshot After Dusk, what would you say is the top achievement in your life? 

OX: Being my parent’s son. Being loved and raised so completely by two of the finest people this earth has ever seen. Nothing compares to the memories I have with them and I miss them both terribly. I live each day as a reminder of their teaching, parenting, love and standards of excellence. Any fortune, or success I have in this life, is a direct result of my parents.

FB: Your background is covered in Hotshot’s in-depth interview, so I won’t cover that again, but is there something in your background that truly inspired you to start your own monthly arts magazine? Or did this become an idea due to a series of events? 

OX: I was working on the structural remediation and upgrade of a large project with Schwager Davis Engineering here in Reno in 2006-7. I took an opportunity they offered me to work on a project they had on the Big Island of Hawai’i. While I was there, I reflected on the fact that Reno had very little journalistic coverage of the arts and entertainment sectors. I started ideating on a monthly publication that could encompass the richness that I saw emerging here–well before the recession hit.

When I returned from Hawai’i, I started writing movie reviews for Flixster for $25 an hour, which was a cushy gig and sharpened my snarky chops. Then I met Steve White at a tiny coffee house on Fourth Street that was near the row house I rented on Fifth and Nevada Street. Steve White often showed up there to work on Reno Passport and, long story short, all of those parties coalesced to drive me to start and grow RTT as a monthly publication.

Art by Lopan
Art by Lopan

FB: What have you seen as the greatest challenge in RTT?

OX: The recession was the chief hurdle. That gutted this economy quite thoroughly. The next challenge is simply being relevant. I saw several pretty good publications go down during the recession. They all had intelligent editors and content managers, yet they did not survive. The print industry is a tough game and it takes an immersion commitment to succeed.

FB: Any particular features you’ve been most proud of?

OX: We are so proud of our creative team and photographic contributors. RTT looks and feels like no other print publication. We take risks each and every issue. That has earned us a very loyal, cult-like following.

FB: How do you deal with deadlines? Are you losing your mind every month or have you gotten it down pretty well at this point?

OX: Good question. We have a target date we shoot for final upload to our printer that is pretty consistent. But before we can make that final deadline, all the file and ad deadlines have to be met. Getting those elements in on time makes everything else happen.

After now doing so many issues, we do have it down.  Every month is different. We launch our new health and wellness zine in March (called Elated People). We’re gearing up for that deadline now.

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FB: Obviously your work consumes you, what are your hobbies?

OX: I never have enough time to read, but that is a consuming passion of mine. I like short fiction, biographies, poetry and good investigative non-fiction. I enjoy reading print publications like Purple Magazine, VICE, Juxtapoz and Hi Fructose. I have been a music industry label consultant, promoter and band manager. I have a weekly television segment on Mornings on Fox 11 and produce a weekly talk radio show on 107.3FM KNEWS in Reno.

I have never been much of a hobbyist. I suppose cooking might be the closest thing I have to a hobby.

FB: Any recommendations or advice for people who want to start their own business?

OX: Make what you are passionate about your living.

FB: Is there anything you’d like to see happen with RTT that just isn’t possible, or something that you thought was an amazing idea that just didn’t work? Why do you think so?

OX: I would like our reach to be commensurate with our influence. Wider distribution is key. It takes about a decade to become an essential regional player in print. Even more time if you have national aspirations. For now, I simply want to get better at sales and promotion of the brand. “Impossible” has already been overcome by our very existence. Nobody stays in business thinking about what didn’t work. That refection happens after failure, and that is not an option for us.

FB: What’s your ideal vacation?

OX: Being on the Big Island in Kona and sleeping in for a week!

FB: Where would you like to see the RTT brand in the next few years?

OX: I see us really becoming a top-of-mind first option for information, art and ideas in northern Nevada and northern California. So many people are just now discovering us. There’s a rich pool or readers out there waiting to be won. And we will do that in the coming years, using a variety of media tools and outlets.

THE RECIPE:

EVENT: RENO TAHOE TONIGHT 6th ANNIVERSARY PARTY
LOCATION: TERRACE LOUNGE AT THE PEPPERMILL RESORT AND CASINO
TIME: 7:00pm – 11:00pm
COST: NO COVER
AGES RESTRICTIONS: 21+ only
LIVE MUSIC BY SOUL SCRATCH FROM LOS ANGELES

RTT 6th ann flyer

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PAINT IT PURPLE ON JANUARY 24th

January 15, 2015
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Pink, White, Green…..there are color parties abound in the Reno/Tahoe area. With No Town’s Pink Party being the longest running color-themed party in the area, Future Strange is teaming up with Cargo to saturate your ears in a sea of purple on January 24th with The Purple Party. What sets this party apart from other color-themed parties, is in this case some of the music is purple too. Purple is a lesser-known electronic music genre that evolved from dubstep and pioneered by small group of Bristol, UK producers and then spread across the world.

Returning to Reno with a history of capacity crowds dating back to the Bliss Nightclub days is bay area producer An-ten-nae with his newest and most successful project to date, Dimond Saints. Named for the Dimond District in Oakland from where he and collaborator ReLeece reside, this show marks the Dimond Saints debut in Reno/Tahoe. While this may be their first area show, Dimond Saints has extensively toured throughout the United States and internationally, hitting up every major festival in 2014. Dimond Saints, however, is a marked departure from An-ten-nae’s acid crunk and very heavy bass music we found in previously seen projects, lowRIDERz and An-ten-nae. It’s a breath of fresh air in an oversaturated world of stale trap beats and mainstream EDM. Dimond Saints original productions and remixes are intelligent and masterfully produced with an ethereal spatiality given to the sounds, yet the bass washes over the listener to create that feeling bassheads seek. An-ten-nae is well familiar with creating and curating this vibe, being a massively successful SF promoter with An-Ten-nae Presents and musical tastemaker on the west coast. His forethought brought the likes of Bassnectar, Amon Tobin, Modeselektor, Diplo, Flying Lotus and Santigold to large west coast venues long before they were the household names they are today.

 

 

Joining Dimond Saints is a serious up and comer in the bass music realm, Bleep Bloop. With diverse roots in everything from hip-hop to orchestral music, Bleep Bloop’s style can be described as mutated club music that must be heard live to experience fully. His most recent works were not only supported and played in sets by the infamous DJ Shadow, but Shadow released Bleep Bloop’s most recent EP on his label. With a constant release of new sounds dripping from Bleep Bloop’s brain, you can expect an entirely new experience every time he performs.

 

Rounding out the line-up is local tastemakers/producers/djs Boggan and Subdocta as well as Irieyes and Benjah Ninjah. Everyone is encouraged to dress in purple attire. Also, if you attend the String Cheese Incident at the Grand Sierra you can present your ticket at the door for $5 off.

 

THE RECIPE:

EVENT: The Purple Party

PERFORMERS: Dimond Saints, Bleep Bloop, Boggan, Irieyes, Benjah Ninjah, Subdocta

LOCATION: Cargo at Whitney Peak

DATE: January 24th, 2015

TIME: 9pm

AGE RESTRICTIONS: 18+ (ID Required)

TICKETS: $10 (Limited), $15 (Advance), $20 (door), $5 off with Stub or Wristband from String Cheese Incident at Grand Sierra. Available at The Melting Pot World Emporium, Whitney Peak front desk or at www.cargoreno.com



purpleParty_WEB blog

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ROB GARZA EXPLORES “The Rift” (BEATS ANTIQUE REMIX)

December 17, 2014
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Add Rob Garza to the list of artists who explore “the rift.” The notion or experience of space, a fracture, separation, hiatus, breaking up or parting ways is something every human has experienced. The outcome of this rift is so expansive, it could be longing, heartbreak, happiness, closure or catharsis…thus the emotional tone of musical representations of “the rift” are as diverse as the musician who create them

With his solo career, Rob has focused his sights in the deep house and nü-disco avenues while still at times incorporating international world music sounds people could recognize in some of Thievery Corporation’s sonic experiments. Like a perfect follow-up to his most recent original work “Re Mana,” “The Rift” takes the Middle Eastern track by Beats Antique and turns it into an emotional ride that can transport you to the beaches of the Far East or late night at a festival deep in the woods.

DOWNLOAD VIA EMAIL   •  •  •  DOWNLOAD VIA SOUNDCLOUD

Catch Rob on Tour over the next few weeks

12/11 Webster Hall • NYC (with Thievery Corporation)
12/12 Webster Hall • NYC (with Thievery Corporation)
12/13 Lincoln Theater, Washington DC (with Thievery Corporation – SOLD OUT)
12/13 Tropicalia w/ Fort Knox Five (Thievery Corporation Afterparty)
12/13 Lincoln Theater • Washington DC (with Thievery Corporation)
12/31 Canibal Royal • Playa Del Carmen, Mexico
1/19 Bar Adelita • Tulum, Mexico

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“Hey. What are you doing for New Years?”

December 16, 2014

“Hey, what are you doing for New Years?”

 

It’s that question everyone starts asking in a couple weeks. Seems there is PLENTY to do between Reno, Tahoe and Nevada City for NYE. We did our best to put it all together for you (some people just never got back to us) And without further ado….

NORTH LAKE TAHOE

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Bounce Heavy: NYE 2014

Late Night RadioSmasheltooth and The Pirate • Zebuel’s Smoked-Out Soul • Casual Encounters ft Craigslist Hook-Up, Lucky & Bryn Gurbtron • IJV • Bassment-ality • Auxiliary

Tahoe Biltmore, Crystal Bay

RSVP + Tickets: http://on.fb.me/164pjbq

 

• • •

 

jackie green

Jackie Greene Band

Afterparty (FREE)  with Mark Sexton Band

RSVP + TICKETS: http://on.fb.me/12pGcLA

Crystal Bay Club •  Crystal Bay

 

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NYE at Bar of America with Chango

INFO: http://on.fb.me/1uQWkwn

Truckee, CA

 

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RENO/SPARKS

GIZA

GIZA

Adam Glass • Serg Rockwell • Silhouette • Chi –Gu Kom • Tranzor • B • Jek Tek • Jacie • Ahn

RSVP + TICKETS: http://on.fb.me/1vM4vPK

Studio on 4th 

 

• • •

masquerade ball

1920’s Masquerade Ball

Morris Burner Hotel

RSVP + TICKETS: http://on.fb.me/12pO5ki

 

• • •

 novelists

The Novelists w/ Tyler Stafford

RSVP + TICKETS: http://on.fb.me/1BxmmNM

Great Basin Brewing Company • Sparks

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APPLE Z 

RSVP + TICKETS: http://on.fb.me/1wZo1ce

CARGO • RENO

 

• • •

black tie lex

Black Tie Affair

RSVP + TICKETS: http://on.fb.me/1we1J4w

Lex NightclubGrand Sierra Resort

 

• • •

 

AMP THE NEW YEAR

Amp the New Year

Knitting Factory

XM Freddie, Mo Ayala, DJ Kentot, DJ Savvy

RSVP + INFO: http://on.fb.me/1ADP0so

 

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1Up

Boggan • Dzaster • Detoxx • Vile Ant • Alien Language • Filthy One

INFO: http://on.fb.me/1xnyejS

• • •

 

st-james

St James Infirmary

T. Lee Walker and The Company He Keeps

INFO: http://on.fb.me/13sCty0

 

 * * *

 

tronix nye

Tronix

DJ FR3DDO

No Cover for 21+

RSVP + INFO: http://on.fb.me/1wAJwzC

 

• • •

The Loving Cup  

Solid Gold Dance Party

INFO: http://on.fb.me/1wfc2XG

 

• • •

 

SOUTH LAKE TAHOE

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Snowglobe

Skrillex • Disclosure Flume • Justin Martin • Atmosphere • Odesza • The Floozies

South Lake Tahoe Community College

RSVP + Tickets : http://on.fb.me/12pFzSr

 

• • •

MINDFUL NYE

MINDFUL MASSIVE NYE SPECTACULAR

Nominus S1nthe3sysIrieyes • TYMK

Whiskey Dick’s

RSVP + TICKETS: http://on.fb.me/13w6nSd

 

• • •

NEVADA CITY

 crazy horse

Muppet Punk, Motorhome Music, DJ Paul

Crazy Horse Saloon, Nevada City, CA

RSVP + TICKETS: http://on.fb.me/164sgsC

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NAHKO BRINGS THE GOOD MEDICINE

November 28, 2014
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Certain genres of music cycle in and out of style like traditional medicine. We can compare this to the “old wives tales” cures for ailments that are re-discovered as better than the conventional and new pharmaceutical drugs.  Roots music has been turning the ears of more and more people, potentially due to it fixing symptoms brought on by a cold, sterile and hollow entertainment industry, who force-feed mediocrity and garbage to the masses that lacks substance, message and intention.

Thankfully, there are plenty of great acts out there across every genre which buck the status quo. Bassnectar and The Polish Ambassador in the electronic world, Phish in the jam world, Pearl Jam in the rock world…and in the roots world you have acts like Rising Appalachia, Michael Franti and Nahko and Medicine for the People.

Nahko, an Oregon-native born a mix of Apache, Puerto Rican, and Filipino cultures and adopted into an American family, suffered an identity crisis from an early age. When he took up the piano at age six, the unifying power of music entered his life and brought him harmony.  Armed with his newfound talent, he set out to bridge the cultural gaps dividing his own psyche. He began producing a public, musical journal of his journey toward personal, spiritual, and communal healing, and thus Medicine for the People was born.

Photo Credit: Kristi Knupp
Photo Credit: Kristi Knupp

 

Medicine indeed….you can’t leave a Nahko show without feeling slightly healed. The soul and feeling exploding from the voice and sounds from Nahko’s stage is filled with messages of love, revolt, hope, struggle and community. The band, consisting of Nahko Bear, Chase Makai, Dustin Thomas, Justin Chittams & Hope Medford, weaves it’s roots influences which include Hawaiian, blues, reggae and folk but these guys rock like a rock and roll or punk show. You may have caught their explosive performance at Wanderlust last July. The energy in that tent spread goosebumps across everyone’s bodies. I didn’t see a face without an exhilarated smile plastered across it.

It’s an exhilaration brought on by a uplifting vocals, driving drum beats and intense energy from a band who seems a perfect proprietary blend of Bob Marley’s spiritual and political leanings, Michael Franti’s community, Pearl Jam’s independence and rock intensity and Cecilio and Kapono’s Hawaiian influence. If you take this pill, not dancing is near impossible at a Nahko tribe party. This is spreading too, as seen by the almost 3 million plays on their video for “Aloha Ke Akua.”

This band is going to outgrow the Crystal Bay Club fast, so you really want to make sure you see this act in such an intimate setting.

Nahko and Medicine for the People perform in the Crown Room of the Crystal Bay Club on December 12th, 2014.  Tickets are onsale now at www.devildogshows.com. 21+, 9pm.