Yoda would say “fresh air, a breath of it G Jones is.” With the onslaught and saturization of big room EDM “culture” these days, it’s great to experience a fresh, original and ego-free sound emerge from the West Coast. Liberated from the constraints of a specific bass genre and nerdy enough to appease the haters out there, G Jones has built a solid career based on music. Solid. Fucking. Music. No gimmicks, hype, bought likes or followers, this Jedi’s beats are fresh, his bass lines are enveloping, his kicks knocks and the best part is his music stays psychedelic while giving the feel like of watching a live experiment onstage.
His homebase of Santa Cruz is symbolic of his sound. It’s a city full of juxtaposition: where the land meets the water, fog and sunshine, hot and cold, wealthy and poor, rednecks and tree-huggers. No surprise that Bassncectar also emerged from this location, an artist also known for his balance of heavy and beautiful (his last album called Noise Vs Beauty). Also no surprise he has been dropping G Jones tracks for years, tapped him to remix his “Don’t Hate the 808” and selected him to open his last NYE360º show in Nashville with Tipper.
But we’ll just let the music speak for itself…listen to this mixtape.
Reno and Tahoe are getting two special nights of G Jones February 18th and 19th, respectively. We wouldn’t be surprised if G Jones outgrows these venues by the time 2016 rolls around. He is one artist that we can say 100% deserves it.
Opening both nights are two extremely talented up and comers: Oakland’s SAYER and Truckee’s CharlestheFirst. PRSN will make a rare area appearance, closing out Reno’s show and playing the free Crystal Bay afterparty in the Red Room with DJ Professor Stone from Fresno.
THE RECIPE (RENO) EVENT: G Jones, Sayer, CharlestheFirst, PRSN LOCATION: 1Up AGES: 21+ TIMES: Doors and music begin at 9pm FACEBOOK INVITE: http://on.fb.me/1CXHj5p TICKETS: $10adv/$15door available at www.futurestrange.com, The Melting Pot World Emporium or 1Up during business hours.
Future Strange unleashed it’s most recent mixtape by local dj and tastemaker Motorhome Music and it’s a scorcher. We’ve watched the Reno native come up from his very first show and this mixtape is a great benchmark on his climb up from his humble beginnings as a local breakbeat dj.
With the simple (and we have to say slightly overused these days) tag of FUTURE, the mix of hip hop, trap and giant 808 beats craves a listen in a lowrider with a row of bazooka tubes. For me, a good mix has interesting beats with recognizable and non-recognizable samples, and at least one acappela that you think would never work, but the producer or dj surprises you. That Bass!
Motorhome is playing the next upcoming BOOM! with Mayhem, Game Genie, Gurbton and Kalvin & Clein at the Knitting Factory. The Boom has become one of the most successfully consistent series of EDM shows in Reno history. Stay updated on upcoming BOOMS and listen to more music with Future Strange at www.futurestange.com
Show is all ages with a 21+ mezzanine level and is $10 in advance, $15 at door. Doors open at 7pm. Tickets available at http://bit.ly/MAYHEMBOOM2015 or the Cal Neva Cage 24 hours/day.
Mardi Gras is coming to Tahoe again, or shall we say, Mardi Squaw. The third annual “Mardi Gras in the Mountains” at Squaw Valley has quickly become a favorite event of Tahoe and Reno partiers. Multiple rooms, silent disco and some of the most fun djs and live bands converge in a sweaty, sexy and juicy party in the Olympic House. Full-on French Quarter vibes complete with hurricanes, beads, costumes, circus performers and tons more.
Returning again is Silent Frisco, the bay area-based silent disco “soundsystem.” With their tagline of “Scene, not heard,” the Silent Disco experience is unlike any other out there. The music is transmitted to users wearing wireless headsets and creates a deep connection with the music, as you are fully immersed in the music. Silent disco definitely needs to be experienced to be fully appreciated. John Miles, creator of Mardi Squaw, sat down with us to fill us in, as it’s our first time at the event this year.
FB: How did the idea of Mardi Squaw come about?
JM: My company SunsetSF‘s inception took place on Mardi Gras day in 1998. We since have been celebrating Mardi Gras annually. Not only as a tip of the hat to my 2nd favorite town, but it’s been our anniversary for almost 2 decades. My friend JP approached with the idea of bringing the party to Tahoe and I jumped at the idea. In all the years promoting shows in the bay I never did much in Tahoe. Lake Tahoe has always been a sanctuary where I would get away from my job. I also did not want to encroach on other promoters that were already established in the area. Once a local reached out to me I felt it was a sign.
FB: What’s been your most memorable moment from past Mardi Squaws?
JM: Our first party was awesome. We were packed with a great mix of people. Most in costume, and everyone was raging. We had a small staff and relied on a local crew along with friends that came up to enjoy. At the end of the party our SF and Tahoe buddies were all way too wasted to help. We loaded out with a few semi sober hands. It ended up being about four of us to load out the whole party. When we got back to our cabin we found all our “help” were raging in our cabin. All the booze was gone. The last 2 years we hired a paid real production staff. But hey, that’s Mardi Squaw.
FB: What is your connection to Mardi Gras? From NOLA? Jazzfest?
JM: Sunset started on Mardi Gras day and has hosted hundreds of acts from New Orleans. We have enjoyed a strong connection with the Grammy award-winning Rebirth Brass Band since we brought them out for the first time in San Francisco history and still each year we party with Rebirth. Sunset has done countless shows in New Orleans during Jazzfest and we are proud to call NOLA our sister city.
FB: Explain the layout of the event? What’s happening where? Where is Silent Disco? Drink specials? etc?
JM: Three stages of fun! In the main room Love and Light and others will hit on Soulstice Sound’s Meyer sound rig. Silent Frisco will be jamming two channels of DJs throughout the night. Our third stage will boast Planet Booty and Mancub from the Space Cowboys. “Funky butt juice” aka: Hurricanes will flow all night!
FB: Anything you want people to know about event?
JM: I love the sundeck set! 12p-4p be sure to check that out!
FB: Where are you from? How did you get involved in event production/promotion?
JM: My name is John Miles, one of your hosts, and I am from San Francisco. I throw large parties in SF such as Ghost Ship Halloween,Sea of Dreams, and many events year round.
FB: Who is your current favorite musical act? Who would you say you’ve seen the most?
JM: Rebirth Brass Band. Hands down
THE RECIPE: EVENT: Mardi Squaw PERFORMERS: Love and Light, Planet Booty, J.Boogie, Mancub, Miss Cooper and Her Pet Craigslist Hook-Up, DubColinG, Coop da Loop, Chango, Mr Rooney, MOM Djs, Gurbtron, etc LOCATION: Squaw Valley Olympic House 1960 Squaw Valley Road DATE: February 14th, 2015 TIME: 9pm AGE RESTRICTIONS: 21+ (ID Required) UP-TO-DATE INFO: http://on.fb.me/1KK25oh TICKETS: $20 advance at New Moon Natural Foods (Tahoe City and Truckee), CoffeeBar (Truckee) and Melting Pot World Emporium (Reno) or at http://freshbakin.com/events/mardi-squaw/
I can’t think of anyone who hasn’t liked game shows. It seems even if you don’t watch them now, there is a nostalgic part of everyone attracted to them. Being home sick from school and watching Card Sharks, $10,000 Pyramid or the Grand Poobah of morning game shows, The Price is Right. The kitchy set design, the music, the prizes and the host all combine a magical wonderland where anything is possible. A common person can get on, perform with or compete against “celebrities” and walk away with “a mountain of cash and prizes.”
The original ” Game Show Show” debuted as part of Good Luck Macbeth Theatre Company’s 2014 Season. Fresh Bakin’, as well as other area groups such as Brüka Theater, Wilks Broadcasting, Creme Restaurant, Planned Parenthood, participated as contestants in a “Family Feud” parody with Hotshot the Robot on their team to a sold-out crowd. Now in 2015, The Game Show Show returns with a new spin on classic game shows they’ve named “Reno Squares” and “The Money Pyramid.”
The Game Show Show, created, co-produced, and hosted by Jessica Levity of Homeslice Productions, stars Reno’s hilarious comedy troupe, The Utility Players, alongside a variety of other talented Reno celebrities, “celebrities,” theater personalities, and characters-in-general. “Game shows are a great opportunity to share the stage with a multitude of people in this town who can make me laugh until it hurts,” shares Levity. “As soon as I released our “Now Casting” campaign, I received an onslaught of emails from local talent hoping to be featured as center square in Reno Squares, or as a contestant battling for silly prizes.”
Last year I laughed so hard I almost peed onstage. Seriously. And with last year’s run breaking the record for attendance at Good Luck MacBeth, they are anticipating this as another capacity run of shows, especially with the “Reno Squares” element. Everyone was connected to Hollywood Squares, the place where washed up actors, comedians, athletes, and random popular personalities ended up when the offers stopped coming in. Being R-rated and in Reno, (except for the one kid’s show), we can only imagine how dark this may go.
This show, though mostly improvised, is penned by The Utility Players, with direction by Levity. “You know you’ve reached comedic gold when we can’t make it through a writing session without crying from laughter,” reveals Levity. Levity has received a lot of inspiration from the fantastic set designed by New York natives, Gabe and Lenora Graham. “The overall goal of the entire production, from the set to the cast to the prizes, is to remind the community how important it is to play, just for fun,” she says. And you don’t have to stay home from school or work…nor sit through LifeAlert and Palmolive commercials.
EVENT: The Game Show Show
CAST: SEE BELOW
TIMES: All shows begin at 7:30pm unless otherwise noted
DATES: Feb 19, 20, 21, 27, 28; February 22nd is our 2pm matinee(The Kids Show – RATED PG-13)
TICKETS: $15 in advance, $18 at the door. Tickets are available on Brown Paper Tickets as well as at the Never Ender (119 Thoma St.)
LOCATION: Good Luck MacBeth Theater • 713 S Virginia St.
If you haven’t ever picked up a Reno Tahoe Tonight, you need to get out more. Every month for the last six years Oliver X and company have covered so many different people, places and things in the Reno/Tahoe cultural landscape it’s almost amazing there is still things fill the vibrant zine. That is the beauty of this area though, so much change and growth happening in Reno/Tahoe that the content spring will never run dry. We’ve seen RTT start from their first episode and blossom into the impressive spread it is today. One of the things that we love about RTT is it features art as well as covers it. From the covers to the spreads in the pages, it’s always on point. This is just one reason they’ve had the continued success and lasted all these years. On February 6th they are celebrating their sixth anniversary in the Terrace Lounge at the Peppermill and we thought, “there are probably a lot of people who don’t the man behind RTT or know it’s history, let’s reach out to Oliver and interview HIM for a change.”
FB: We met originally when you worked for Reno Passport, what you could almost call the predecessor to RTT. Was their a reason you decided to branch off to do RTT?
OX: I remember meeting you at Se7en Teahouse on Arlington one early evening when I was just starting with Reno Passport. Steve White introduced us. Loved your energy and wit.
My experiences with Reno Passport were awesome in so many ways. I truly appreciate Reno Passport Editor-Publisher Steve White, who quite literally took me into his condo and into his life, while offering me a place in his publication as a feature writer. His generosity was unmatched, and through that publication, I got a look at Reno’s counter culture close up.
From Steve’s condo, all the social media, sales, content development and day-to-day workings of the publication happened. It was an electric and very creative time in my life. The energy being created by that original collaborative team was something I will always remember. I am extremely grateful to both Baldo Bobadilla and Steve White for recognizing that I had a “writerly” voice that could contribute to the success of their business.
I started working with them in March of ’08, but by November of that year, the zine’s culture had changed. I had conflict with one of their key employees and things went downhill from there. I tried to move up from being a content producer, to Art Director, Copy Editor or even Associate Editor, but there was no room to accommodate those ambitions and I was rebuffed.
The death bell for my involvement in Reno Passport finally sounded when this employee kicked me off the Reno Passport Report (a weekly Wednesday program on KRZQ that focused on local entertainment) which I helped pitch and co-produce. I made the difficult decision to move out of the “HQ” as we called it, and gave my letter of resignation in early December of that year. Steve and Baldo had been great people up to that point, and it was an unfortunate situation for all involved.
Since I had no non-compete agreement or radius clause in place with Reno Passport, I decided to pursue my own publication. 60 days after leaving, I launched Reno Tahoe Tonight as a 16-page, free independent monthly publication. We will soon celebrate our 6th year anniversary on February 6th at The Peppermill, and we couldn’t be happier with the way this community has embraced us.
FB: Besides your appearance on Reno Public Access’s top viewed show, Hotshot After Dusk, what would you say is the top achievement in your life?
OX: Being my parent’s son. Being loved and raised so completely by two of the finest people this earth has ever seen. Nothing compares to the memories I have with them and I miss them both terribly. I live each day as a reminder of their teaching, parenting, love and standards of excellence. Any fortune, or success I have in this life, is a direct result of my parents.
FB: Your background is covered in Hotshot’s in-depth interview, so I won’t cover that again, but is there something in your background that truly inspired you to start your own monthly arts magazine? Or did this become an idea due to a series of events?
OX: I was working on the structural remediation and upgrade of a large project with Schwager Davis Engineering here in Reno in 2006-7. I took an opportunity they offered me to work on a project they had on the Big Island of Hawai’i. While I was there, I reflected on the fact that Reno had very little journalistic coverage of the arts and entertainment sectors. I started ideating on a monthly publication that could encompass the richness that I saw emerging here–well before the recession hit.
When I returned from Hawai’i, I started writing movie reviews for Flixster for $25 an hour, which was a cushy gig and sharpened my snarky chops. Then I met Steve White at a tiny coffee house on Fourth Street that was near the row house I rented on Fifth and Nevada Street. Steve White often showed up there to work on Reno Passport and, long story short, all of those parties coalesced to drive me to start and grow RTT as a monthly publication.
FB: What have you seen as the greatest challenge in RTT?
OX: The recession was the chief hurdle. That gutted this economy quite thoroughly. The next challenge is simply being relevant. I saw several pretty good publications go down during the recession. They all had intelligent editors and content managers, yet they did not survive. The print industry is a tough game and it takes an immersion commitment to succeed.
FB: Any particular features you’ve been most proud of?
OX: We are so proud of our creative team and photographic contributors. RTT looks and feels like no other print publication. We take risks each and every issue. That has earned us a very loyal, cult-like following.
FB: How do you deal with deadlines? Are you losing your mind every month or have you gotten it down pretty well at this point?
OX: Good question. We have a target date we shoot for final upload to our printer that is pretty consistent. But before we can make that final deadline, all the file and ad deadlines have to be met. Getting those elements in on time makes everything else happen.
After now doing so many issues, we do have it down. Every month is different. We launch our new health and wellness zine in March (called Elated People). We’re gearing up for that deadline now.
FB: Obviously your work consumes you, what are your hobbies?
OX: I never have enough time to read, but that is a consuming passion of mine. I like short fiction, biographies, poetry and good investigative non-fiction. I enjoy reading print publications like Purple Magazine, VICE, Juxtapoz and Hi Fructose. I have been a music industry label consultant, promoter and band manager. I have a weekly television segment on Mornings on Fox 11 and produce a weekly talk radio show on 107.3FM KNEWS in Reno.
I have never been much of a hobbyist. I suppose cooking might be the closest thing I have to a hobby.
FB: Any recommendations or advice for people who want to start their own business?
OX: Make what you are passionate about your living.
FB: Is there anything you’d like to see happen with RTT that just isn’t possible, or something that you thought was an amazing idea that just didn’t work? Why do you think so?
OX: I would like our reach to be commensurate with our influence. Wider distribution is key. It takes about a decade to become an essential regional player in print. Even more time if you have national aspirations. For now, I simply want to get better at sales and promotion of the brand. “Impossible” has already been overcome by our very existence. Nobody stays in business thinking about what didn’t work. That refection happens after failure, and that is not an option for us.
FB: What’s your ideal vacation?
OX: Being on the Big Island in Kona and sleeping in for a week!
FB: Where would you like to see the RTT brand in the next few years?
OX: I see us really becoming a top-of-mind first option for information, art and ideas in northern Nevada and northern California. So many people are just now discovering us. There’s a rich pool or readers out there waiting to be won. And we will do that in the coming years, using a variety of media tools and outlets.
EVENT: RENO TAHOE TONIGHT 6th ANNIVERSARY PARTY LOCATION: TERRACE LOUNGE AT THE PEPPERMILL RESORT AND CASINO TIME: 7:00pm – 11:00pm COST: NO COVER AGES RESTRICTIONS: 21+ only LIVE MUSIC BY SOUL SCRATCH FROM LOS ANGELES
Pink, White, Green…..there are color parties abound in the Reno/Tahoe area. With No Town’s Pink Party being the longest running color-themed party in the area, Future Strange is teaming up with Cargo to saturate your ears in a sea of purple on January 24th with The Purple Party. What sets this party apart from other color-themed parties, is in this case some of the music is purple too. Purple is a lesser-known electronic music genre that evolved from dubstep and pioneered by small group of Bristol, UK producers and then spread across the world.
Returning to Reno with a history of capacity crowds dating back to the Bliss Nightclub days is bay area producer An-ten-nae with his newest and most successful project to date, Dimond Saints. Named for the Dimond District in Oakland from where he and collaborator ReLeece reside, this show marks the Dimond Saints debut in Reno/Tahoe. While this may be their first area show, Dimond Saints has extensively toured throughout the United States and internationally, hitting up every major festival in 2014. Dimond Saints, however, is a marked departure from An-ten-nae’s acid crunk and very heavy bass music we found in previously seen projects, lowRIDERz and An-ten-nae. It’s a breath of fresh air in an oversaturated world of stale trap beats and mainstream EDM. Dimond Saints original productions and remixes are intelligent and masterfully produced with an ethereal spatiality given to the sounds, yet the bass washes over the listener to create that feeling bassheads seek. An-ten-nae is well familiar with creating and curating this vibe, being a massively successful SF promoter with An-Ten-nae Presents and musical tastemaker on the west coast. His forethought brought the likes of Bassnectar,Amon Tobin, Modeselektor,Diplo, Flying Lotus and Santigold to large west coast venues long before they were the household names they are today.
Joining Dimond Saints is a serious up and comer in the bass music realm, Bleep Bloop. With diverse roots in everything from hip-hop to orchestral music, Bleep Bloop’s style can be described as mutated club music that must be heard live to experience fully. His most recent works were not only supported and played in sets by the infamous DJ Shadow, but Shadow released Bleep Bloop’s most recent EP on his label. With a constant release of new sounds dripping from Bleep Bloop’s brain, you can expect an entirely new experience every time he performs.
TICKETS: $10 (Limited), $15 (Advance), $20 (door), $5 off with Stub or Wristband from String Cheese Incident at Grand Sierra. Available at The Melting Pot World Emporium, Whitney Peak front desk or at www.cargoreno.com
With a plethora of options this weekend in Reno/Tahoe area, one show we are excited for (and will absolutely be at) is Moondog Matinee’s album release show at Cargo Saturday, January 17th with Rigorous Proof and Bryan Jones. I found their new record, “Carry Me, Rosie,” uploaded to their Soundcloud account and it’s been on non-stop rotation. Soul, raw power, energy, blues…Moondog Matinee’s current line-up of Drea Ballard (guitar, vocals), Peter Barnato (vocals, keyboard, guitar), Adam Carpenter (bass, vocals), Ben Ingle (drums) and Steve Widmer (guitar, vocals) exudes a confidence I’ve never heard before in this band.
It’s amazing how far these guys have come since I first heard them a few years ago, and how tight they are together. Previously I was even lost as to who they wanted to be sonically. After listening to this album over and over again I feel they’ve found their sound, but have laid a foundation that we can literally expect anything from them. We caught up with vocalist Peter Bernato to answer some questions for us.
FB: How long has Moondog been together? What’s the history? PB: Almost 8 years, we started as a college band jamming for fun and throughout the years have been interchanging personnel and honing our sound. It was always quite schizophrenic, but the moment we pulled Drea Ballard on board, our band had a cohesive, unique sound that we are all very proud of.
FB: You all have been out on the road quite a bit. How have your tours been going? Any standout shows or cities you really like playing? PM: Great! We do well on the road. Nothing like a bunch of friendly drunkards, living in a school bus, that like to play live music in front of strangers. We work very hard, and believe that live music is the only way to have the current music listening climate respect what you are doing. The digital age has brought a lot of negative aspects to the music industry, but we believe it has created a healthy climate for live performance. We are so used to getting things immediately on the ‘interwebs’ that a heartfelt live performance is something that is in realtime. Something that is vulnerable and honest. That’s why live gigs are everything to Moondog, because we love everything that we are shoving down the audience’s throats, and we hope they enjoy what we are forcibly feeding them. Seattle and Bend are markets that understand what we are doing. Every time we play in those cities, we are greeted with fans that treat us with the respect that we crave as musicians.
FB: Who would say are the band’s biggest influences? PB: That’s a question that each member would answer differently, but I know our favorite decade is early to mid seventies rock and roll. I am a devout Rolling Stones, Tom Waits, David Bowie, Bob Seger, Gram Parsons, The Band, Warren Zevon, Iggy Pop, Neil Young, Steely Dan, Velvet Underground, Zeppelin, Pink Floyd, Grateful Dead fan….. You get the point
FB: What era of the Grateful Dead is your favorite? PB: I’ll have to speak for myself, but Workingman’s dead and Wake of the Flood are my favorites…..
FB: Tell us about something completely disturbing you experienced on tour. PB: We were playing in Eugene in front of a raging audience of two that consisted of our bartender and an old drunk, and Drea peed his pants during the first song. It was his first tour with us and he misunderstood his bladder. The most magical part of the night was his determination to finish the next 45 painful minutes with urine in his Levis.
FB: Tell us about your Rigorous Proof and Bryan Jones and why you selected them to be part of you album release show PB: Bryan Jones is a musician that I have looked up to since the day I met him. He is a musician down to his marrow. Everything he does revolves around music. That’s a trait that I most admire and pretend to have, but very few people possess. Rigorous Proof has an understanding of music that is similar to ours. Not necessarily in the ways we sound similar, but in the era in which we dream to reside. They are a mixture of Preservation Green, Kinks, early Who and Supertramp. We chose them to play with us because we respect what they are doing. Plus Johnny and the boys are the nicest, most humbling group of cats we know.
FB: My friend told me she used to go to the mall in high school and stare at you while you worked at The Gap. How do you respond to that? PB: I wish she would of talked to me, I felt as though I was invisible in those years of my life. Hahaha
THE RECIPE: SHOW: Moondog Matinee, Rigorous Proof and Bryan Jones LOCATION: Cargo in Whitney Peak Hotel DATE: January 17th. 2015 TIME: Doors open at 7pm, music begins at 8pm. AGES RESTRICTIONS: All ages welcome TICKETS: Tickets are $10 and are available at the Whitney Peak front desk or HERE
Add Rob Garza to the list of artists who explore “the rift.” The notion or experience of space, a fracture, separation, hiatus, breaking up or parting ways is something every human has experienced. The outcome of this rift is so expansive, it could be longing, heartbreak, happiness, closure or catharsis…thus the emotional tone of musical representations of “the rift” are as diverse as the musician who create them
With his solo career, Rob has focused his sights in the deep house and nü-disco avenues while still at times incorporating international world music sounds people could recognize in some of Thievery Corporation’s sonic experiments. Like a perfect follow-up to his most recent original work “Re Mana,” “The Rift” takes the Middle Eastern track by Beats Antique and turns it into an emotional ride that can transport you to the beaches of the Far East or late night at a festival deep in the woods.
12/11 Webster Hall • NYC (with Thievery Corporation) 12/12 Webster Hall • NYC (with Thievery Corporation) 12/13 Lincoln Theater, Washington DC (with Thievery Corporation – SOLD OUT) 12/13 Tropicalia w/ Fort Knox Five (Thievery Corporation Afterparty) 12/13 Lincoln Theater • Washington DC (with Thievery Corporation) 12/31 Canibal Royal • Playa Del Carmen, Mexico 1/19 Bar Adelita • Tulum, Mexico
It’s that question everyone starts asking in a couple weeks. Seems there is PLENTY to do between Reno, Tahoe and Nevada City for NYE. We did our best to put it all together for you (some people just never got back to us) And without further ado….
What is it about this guy Stylust Beats I like so much? The first time I saw him perform was at about approximately hour 27 of the 64 hours of music at the Grand Sierra’s Great Depresssurization Chamber in Reno after Burning Man. Every time since then Stylust Beats (aka Geoff Reich) has been consistently one of the more fun acts to dance to.
Fat basslines, fun mash-ups and remixes, talented djing, funky beats and some serious kicks have allowed Stylust to collect fans without being a flash-in-the-pan “EDM hype” act. His growth and talent has brought attention of world-renowned producers (his collaboration with Bassnectar for Bassnectar’s NVSB Remix album hit over half million plays) as well as acclaimed press outlets.
“My goal is to make timeless bass music: I try to make every track an epic melodic adventure through many different genres,” says Reich in a recent interview for MusicYouNeed.net. It’s a ride that’s apparent when you listen to his Grassroots-California-sponsored release, “The Pocket Tape.” Purple beats, hyphy, trap, hip hop and just the right amount of filthy dubstep takes the listener on perfectly-mapped road-trip criss-crossing genres. The next beat is always up in the air, and I find myself exclaiming “NICE!” frequently when a mash-up, remix or sample gets brought in.
Blending classic turntablism with cutting edge tech prowess, Geoff has been touring as Stylust Beats since 2008. Inspired by his older brother who was in a band, Stylust Beats began testing his musical mettle on turntables in 1998. His imaginative spins of counter-intuitive genres were new territory back then, and he quickly gained fame as a fearless, party-rocking DJ reinventing the game. Within a couple of years, he took on the daunting challenge of producing and managing his own recording house, All-In Studios, which he ran successfully for ten years. This was the laboratory within which Reich evolved from bass DJ to mad scientist, cutting his own brand of sonic mixology and perfecting his craft as prime-time producer.
What I love about Stylust Beats is clearly even though his work ethic is insane and his productions top-notch, his music is still fun, approachable, and funky. This is something I’ve noticed with people who come from the hip hop genre: your purpose is to lay down jams to dance. With Stylust Beats, he not only excels it this, but does so without pretentiousness and is a killer Dj too.
You can catch Stylust Beats at Art Haus Cinema on December 6th, 2014. 9:30pm, 21+.