Since we are heading into a big winter in a venue that had previously been a late
night location, I’m going to give everyone a little heads up about our upcoming gigs
at 1Up, located at 214 W Commercial Row.
214 W Commercial Row is a great space, no matter what the name on the outside
reads. It’s a really fantastic size for our type of shows. We can be loud. We can go
late. Drinks aren’t expensive. Be nice to the staff and they’ll be nice back. No one
ever told us what to book, what to charge or how to program our events. You can sit
down on the perimeter or you can get in the thick of it in front of the stage. It has an
actual backstage area. All the staff and security are good to us. These are all aspects
that make it ideal from a production standpoint. There are not many places like it in
the US…we (as a city) are lucky to have a place like this.
When it was WüRK a lot of amazing shows happened there. WüRK was an
interesting place as it turned into the downtown late night spot and people from all
the bars ended up there starting at 2am. It got to be kind of a habit to start putting
our headliners on at 2am. The problem with that format is it alienates a large
portion of fans who can’t or don’t want to stay out that late. We learned however
that if it’s a really well-known act, we can still pack the place by midnight, so…is it
necessary to really put on headliners at 2am? We don’t think so anymore.
So let it be known (is this a DECREE?), unless it is billed as an “afterparty,” expect
the headlining acts performing at 1Up to start their sets between 11:00pm-1am.
We’ll still have support acts after they finish for those who want to keep it going
(it is Nevada with no last call so obviously let’s keep rocking). Basically…for the
comfort and vibe of the audience, venue and artists, we’d rather have the room 2/
3 full with people who are there for the music, than a sold-out room ½-filled with
people oblivious to the awesomeness onstage.